Waitrose Food 26' - Aaron C Austin

Agency: Dentsu Creative
Client: Waitrose
Head of design: Ben Anthony
Deputy CD: Simon Robinson
Project Manager: Katie Winterbottom
Video Lead: Alice Waitrose
Motion graphics: Aaron Austin

Throughout 2026, I created a series of short animations, one for each month of the year, to bring the pages of Waitrose Food to life across digital and social channels. Each piece captures the mood, produce and occasions of its month. October is shown here.

The style

The animations are built from editorial photography, not illustration. Instead of full video, each one uses a short sequence of stills played as a seamless loop. The result is subtle and cinemagraph-like. A hand reaches for the salad tongs, plates pass along the table and guests drift through the frame, while the overall composition stays steady. The movement draws you into the moment without pulling attention from the food.