American Express BVP DM

Revolutionizing American Express' online presence across the US with a promotional direct mailer.
Focused on growing the Amex Business Platinum market.

Agency: Dentsu Creative
Head of design: Alex Fairman
Head of artwork: Chris Holiday
Project Manager: Bianca Dubois

My brief was to design a brochure to go across the US promoting Amex Business Platinum Campaign 'Business Vs Pleasure'. And create a design that follows the campaign design style.

I designed and created a cross fold design that unfolds twice, each time revealing a different bit of information. A simple idea that turned into a piece of print work to promotes American Express Gold.

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