Vodafone Elf and Seek Ident

A Pearl & Dean ident for Vodafones Elf & Seek campaign,
playing across cinemas throughout the UK.

Agency: Dentsu Creative
Client: Vodafone
Head of design: Chris Davey
Project Manager: Annabel Coombs
Illustrator: Katie McPherson

The goal was to create an animated ident for Pearl & Dean to play in UK cinemas.

This animation was for Vodafones Elf and Seek.
All of the animation were 2D layers done with After Effects, a nice opportunity to create something fun.

The animation consisted of a few Elf & Seek characters and a cinema backdrop, making an animation that fit the pearl & dean soundtrack.