Agency: Dentsu Creative
Head of design: Chris Davey
Project manager: Fern Calderwood
Motion design & 3D : Aaron Austin

The winter period of the 2024 was coming, I was hired to create the digital assets for the NHS Winter Vaccine Campaign.

my task was to model the viruses, simulate them shattering and use that to create a visual campaign on DOOH billboards across the UK.

This work featured in: London, Liverpool, Manchester, Birmingham and Newcastle.

© Copyright of Dentsu Creative

The Viruses

This job consisted of 3D Modeling, texturing and rendering. Creating new 4K CG assets of the viruses that remained consistent to the original objects used in the campaign. these would be used in both static and motion.

You can see the development of Virus 1 and 2. I created both the models and shatter simulations using Cinema 4D and Redshift.

The Shatter

Using the assets i had modelled, The next step was to create realistic shatter of the viruses in 3D.  

Alot of testing and RnD to get a realistic shatter, with various smaller and larger chunks as the object breaks, this was the final stage before compositing all of the elements together. I created these using Cinema 4D and Redshift, and lead all aspects of the campaign.

Aaron C Austin